Integrate personalisation into your next campaign
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The Internet has changed the client/customer relationship into a digital exchange devoid of human contact, and the emotional gap between the customer and brand is now wider than ever before. Image personalisation is about creating an emotional engagement between the customer and your brand to address this problem.
Testing has showed a 40% increase in click-to-open rates for campaigns featuring image personalisation compared to control groups not featuring image personalisation. Metrics not often achieved by marketers!
By integrating personalised images into your online strategy, you can create "feel good moments" at customer touch points to dramatically enhance your customers' emotional attachment to your brand. Take a look at some examples from our gallery below.
Enteract 2009 ©
Animated Event Invitation Email
Top Gear Live was running for the first time in Australia and the show marketing team wanted something extra special to launch the show and ramp ticket sales.
Enteract 2010 ©
Explosive Event Invitation
AIME needed something a little different to spice up their email marketing campaign. Enteract developed this explosive fireworks image personalisation campaign to great effect.
Enteract 2009 ©
Personalised Christmas eCard
The design for this eCard was supplied by an agency who worked directly with Enteract to create and distribute this highly successful eCard. See Corporate eCards for more information.
Enteract 2009 ©
Lead Generation Campaign
CSU needed a way to contact students finishing year 12 in a meaningful way. CSU were able to wish students luch whilst creating a meaningful connection between students and the CSU brand.