Feature Image
 

email marketing process

Strategy Conceptualisation

We liaise with you to establish your objectives and develop a compelling strategy that communicates true value to your customers.

Copywriting

Our experienced copywriters craft copy that engages audiences and motivates them to take the desired action.

Template Design

Enteract will develop a great looking campaign template that has been optimised to display correctly in as many email clients as possible.

Database Management

We clean up your database by removing any duplicates and fixing bad email addresses. We then upload your data to our secure email marketing application.

Compliance and Deliverability Optimisation

Every campaign is tested before deployment by passing it through our spam rating software. Any common spam filter triggers are detected and brought to your attention for alteration.

Deployment

Once your campaign been built and tested, we send you a fully functional test email for approval. Once the campaign has been approved, we deploy the campaign for you.

Measurement

By logging on to your private reporting page - you can view the success of each campaign in the form of graphs, charts and statistics covering all aspects of your campaign. In measuring each campaign's success, we are able to hone the overall strategy as we move along.